[{"data":1,"prerenderedAt":910},["ShallowReactive",2],{"/es/get-started/build-business-case":3,"navigation-es":188,"banner-es":601,"footer-es":614,"footer-source-/es/get-started/build-business-case/":822},{"_path":4,"_dir":5,"_draft":6,"_partial":6,"_locale":7,"seo":8,"content":11,"_id":181,"_type":182,"title":183,"_source":184,"_file":185,"_stem":186,"_extension":187},"/es/get-started/build-business-case","get-started",false,"",{"title":9,"ogTitle":9,"description":10,"ogDescription":10},"Construir el caso de negocio para GitLab","Ayude a su equipo a obtener la plataforma DevSecOps que necesita para entregar mejor software más rápido.",[12,21,28,107],{"type":13,"componentName":13,"componentContent":14},"CommonBreadcrumbs",{"crumbs":15},[16,20],{"title":17,"config":18},"Comenzar",{"href":19},"/es/get-started/",{"title":9},{"type":22,"componentName":22,"componentContent":23},"CommonArticleHero",{"title":9,"readTime":24,"text":25,"config":26},"20 min para completar","Ayude a su equipo a obtener la plataforma DevSecOps que necesita para entregar mejor software más rápido. Aquí tiene algunos consejos para presentar el caso de GitLab en su organización.",{"bodyText":27},true,{"type":29,"componentName":29,"componentContent":30},"CommonSideNavigationWithTree",{"anchors":31,"components":50},{"text":32,"data":33},"En esta página",[34,38,42,46],{"text":35,"config":36},"Audiencia",{"href":37},"#audience",{"text":39,"config":40},"Requisitos",{"href":41},"#requirements",{"text":43,"config":44},"ROI",{"href":45},"#roi",{"text":47,"config":48},"Datos",{"href":49},"#data",[51],{"type":52,"componentName":52,"componentContent":53},"GetStartedAccordion",{"groups":54},[55,74,85,96],{"config":56,"header":58,"show":59,"hide":60,"items":61},{"id":57},"audience","Conozca su audiencia","Mostrar todo","Ocultar todo",[62,65,68,71],{"header":63,"content":64},"¿Para quién está construyendo el caso de negocio?","Sea claro sobre quién probablemente leerá y revisará su caso de negocio, y quién necesitará aprobar el proyecto. Siempre sepa quién toma las decisiones de gasto y hable con ellos en su lenguaje empresarial/financiero.",{"header":66,"content":67},"¿Qué tan conocedores y entusiastas son sobre DevSecOps, seguridad, CI/CD, etc.?","Mientras prepara su caso de negocio, tenga en cuenta que las personas que lo revisen probablemente tendrán diferentes niveles de familiaridad con términos y conceptos como estos. No use acrónimos o términos técnicos que puedan no entender.",{"header":69,"content":70},"¿Cuáles son sus mayores desafíos y puntos de dolor?","Dedique tiempo a pensar sobre — y potencialmente preguntar — qué es más importante y doloroso para las personas que revisarán su caso de negocio. Si no aborda las cosas que más les importan, será menos probable que acepten lo que está diciendo. Aquí tiene algunas ideas para comenzar:\n\n* Aprender\n* Problemas de seguridad\n* Implementaciones lentas o retrasadas\n* Rotación y retención de empleados\n* Desafíos de contratación\n* Satisfacer las necesidades del cliente",{"header":72,"content":73},"¿Cuáles son sus objetivos o qué les gustaría lograr con una plataforma DevSecOps?","¿Hay algún objetivo actual de la empresa o departamento que GitLab les ayudaría a alcanzar? ¿Tienen planes de negocio futuros que la plataforma DevSecOps de GitLab podría ayudarles a realizar?",{"config":75,"header":77,"show":59,"hide":60,"items":78},{"id":76},"requirements","Entienda el problema de negocio y los requisitos",[79,82],{"header":80,"content":81},"¿Hay una iniciativa específica que su organización podría lograr más rápido o mejor con GitLab?","Por ejemplo, tal vez necesite:\n\n* Modernizar una aplicación específica o aplicaciones\n* Entregar una nueva aplicación crítica al mercado\n* Transformar o mejorar objetivamente su capacidad para entregar software\n* Modernizar sus capacidades DevSecOps\n* Reducir riesgos de seguridad y cumplimiento\n* Aumentar la eficiencia operacional simplificando su cadena de herramientas de desarrollo",{"header":83,"content":84},"¿Cuáles son sus requisitos para una plataforma DevSecOps?","Asegúrese de abordar los requisitos de su organización para una plataforma DevSecOps, y cómo GitLab los aborda.\n\nSi no tiene requisitos, comience con una evaluación de flujo de valor para crearlos. Esto examinará sus líneas de negocio, los procesos utilizados para crear y lanzar software, y el tiempo que toma llevarlo a un lugar donde pueda usarse para generar ingresos, retener clientes existentes o generar eficiencias empresariales. Si está interesado en aprender más sobre hacer una evaluación de flujo de valor con GitLab, [contáctenos](https://about.gitlab.com/company/contact/).",{"config":86,"header":88,"show":59,"hide":60,"items":89},{"id":87},"roi","Enfóquese en los resultados de negocio esperados y ROI",[90,93],{"header":91,"content":92},"Tómese tiempo para pensar y enumerar las cosas que su organización y equipo podrán hacer con GitLab y los beneficios que puede esperar","Aquí tiene algunas ideas para comenzar:\n\n* Mayor velocidad de implementación, mayor capacidad para cumplir fechas de lanzamiento, etc.\n* Mejor seguridad y auditorías de cumplimiento más fáciles\n* Menos tiempo y esfuerzo gastado manteniendo una cadena de herramientas compleja\n* Colaboración mejorada, rompiendo silos departamentales, etc.\n* Clientes más satisfechos que permanecen, compran más y/o lo recomiendan\n* Empleados más felices y mejor retención\n* Reclutamiento e incorporación más fáciles",{"header":94,"content":95},"¿Qué retorno de inversión (ROI) puede esperar su organización?","Haga su mejor esfuerzo para establecer el retorno de inversión (ROI) que su organización puede esperar cuando adopte GitLab. Esto puede incluir el tiempo y dinero que ya no tendrá que gastar manteniendo una cadena de herramientas compleja, y las diversas tarifas de licencia que ya no tendrá que pagar mientras reduce su cadena de herramientas. También puede ver aumentos en ingresos y retención de clientes al lanzar software de mayor calidad más frecuentemente.\n\nPruebe nuestra calculadora ROI para ver cuánto le está costando su cadena de herramientas actual y cuánto podría ahorrar con GitLab.\n\n[Pruebe nuestra calculadora ROI](/es/calculator/){data-ga-name=\"roi calculator\" data-ga-location=\"body\"}",{"config":97,"header":99,"show":59,"hide":60,"items":100},{"id":98},"data","Respalde su caso de negocio con datos e historias de éxito",[101,104],{"header":102,"content":103},"Encuentre estadísticas y datos que hablen a los puntos de dolor y objetivos de su organización","Los números pueden agregar credibilidad y urgencia a su caso de negocio. Aprender que X% de las organizaciones ya están haciendo algo que usted no está haciendo, o que las organizaciones que lo están haciendo ahora pueden hacer algo que siempre han querido hacer Y veces más frecuentemente o más rápido, puede ser muy motivador. También examine otras empresas en su industria, así como a sus competidores directos, para ver si están ahorrando dinero y aumentando la seguridad y velocidad de implementación con una plataforma DevSecOps.\n\nAquí tiene algunas fuentes para comenzar:\n\n* [Programa de investigación State of DevOps de DORA](https://www.devops-research.com/research.html) y reportes State of DevOps\n* [Encuesta Global DevSecOps 2022](https://about.gitlab.com/developer-survey/), así como [2021](https://about.gitlab.com/developer-survey/) y [2020](https://about.gitlab.com/developer-survey/)\n* Estudio [2022 Forrester Consulting Total Economic Impact™ of GitLab's Ultimate Plan](https://page.gitlab.com/resources-study-forrester-tei-gitlab-ultimate.html) encargado por GitLab",{"header":105,"content":106},"Muéstreles cómo otras organizaciones lo han hecho","Ver cómo una organización similar ha logrado un objetivo similar puede ser muy útil. Consulte estos casos de estudio de una amplia variedad de clientes de GitLab — desde pequeñas empresas hasta grandes corporaciones, y en industrias desde servicios financieros hasta retail y el sector público.\n\n[Ver casos de estudio](/es/customers/){data-ga-name=\"View Case Studies\" data-ga-location=\"body\"}",{"type":108,"componentName":108,"componentContent":109},"CommonResourcesContainer",{"header":110,"cta":111,"tabs":119},"Recursos",{"text":112,"config":113},"Ver todos los recursos",{"href":114,"openInNewTab":115,"variation":116,"dataGaName":117,"dataGaLocation":118},"/es/resources/","No","primary","View all resources","body",[120],{"name":110,"items":121,"config":180},[122,132,142,152,162,170],{"header":123,"type":124,"image":125,"link":128},"La serie de plataforma DevOps: Construyendo un caso de 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